| 翻訳と辞書 |
| Welcome Chinese ： ウィキペディア英語版 |
Welcome Chinese
Welcome Chinese is a hospitality standard, brand and company founded in 2013 in China. It was developed by the Italian marketing and communications firm Select Holding Ltd, together with the China Tourism Academy (CTA), board of the China National Tourism Administration (CNTA) . The initial purpose is to help Chinese tourists feel more comfortable, easier to travel and feel welcome overseas. Another goal is also to help global hotel/resorts, cities, amusement parks and all other sightseeing places reach china market through our promotion channels.
==History==
The original purpose of Jacopo Sertoli, Select Holding’s CEO, when opening the China office in 2010 was to export to China the business model of Select Italy, a US-based tour operator focused on high-end tourism to Italy. Because of this experience, Welcome Chinese was able to start its activities with a background in international tourism.
Nevertheless, encouraging Chinese people to travel to Italy proved to be a formidable task. To improve the involvement of tourism businesses in Western countries, the company started by promoting the broadcasting of CCTV News, the bilingual channel of the Chinese State television, CCTV, as an in-room amenity in hotels. Although it started out as a secondary business, it lit the first spark for the Welcome Chinese concept: to certify hotels and other tourism businesses in return for providing services tailored specifically to Chinese tastes and habits. A new marketing strategy was being developed at that time, with single hotel chains like Preferred,〔''(Preferred Hotel Group launches ‘China Ready’ program )'', Travel World News〕 Hilton,〔''(Hilton Hotels & Resorts announces global program for Chinese travelers )'', Hilton media center〕 Marriott,〔''(Welcome to Li Yu )'', Marriott〕 Accor,〔''(Accor's Chinese optimum service standards )'', Accor〕 Starwood〔''(Welcoming Chinese guests around the world )'', Starwood〕 and InterContinental〔''(Hualuxe hotels and resorts )'', InterContinental〕 independently starting their own programs to cater to Chinese visitors. These programs range from guaranteeing Mandarin-speaking staff at the hotel and providing Chinese-style breakfasts to accepting UnionPay credit cards.〔''(Welcome, in Mandarin )'', New York Times〕
It was the signing of the partnership between Select Holding and CTA, in the middle of 2013, that established the necessary basis for the constitution of Welcome Chinese. As it officially states, CTA aims to establish itself as think tank specialized in promoting the development of China's tourism industry.〔''(About CTA )''〕 It provided an influential endorsement, thanks to its position as a specialized institute directly under CNTA. CTA agreed to promote the Welcome Chinese project and to privilege participants who have implemented the standard by recommending them to the Chinese travel industry.〔''(CTA official authorization )''〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Welcome Chinese」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|